Murali Yamsani
AI-First Growth Leader
·
10 years
·
Enterprise AI · Fintech · Gaming · D2C
·
IIM Bangalore
quick snapshot
Full-funnel growth across UAE, India & the US. I design growth systems where intelligence handles research, automation handles distribution, and humans own strategy. Specialise in building mandates from scratch: onboarding, performance marketing, CRO, retention, and analytics.
Enterprise AI platform · $100M raised · Mubadala, Bessemer, McKinsey, Palantir, G42
PLGopus.com launch
EventsPnP · GITEX · Arab Health · Banking Summits
GTMLeads playbook · Marketing funnel
End-to-end PLG launch of opus.com — marketing campaign, user research, product feature shaping. Enterprise: built marketing funnel & leads playbook, managed flagship regional events. Designed agentic research pipelines for competitive intelligence; built automated lead enrichment and event follow-up workflows; integrated generative AI across creative and content production.
- End-to-end PLG launch of opus.com — marketing campaign, user research, product feature shaping.
- Enterprise: built marketing funnel & leads playbook, managed flagship regional events.
- Designed agentic research pipelines for competitive intelligence; built automated lead enrichment and event follow-up workflows; integrated generative AI across creative and content production.
US-based D2C mattress brand · Dubai
60%efficiency ↑ via AI
3+ ROASMeta Ads
5new channels piloted
Built an AI-native growth stack from scratch — automated creative testing pipelines, LLM-assisted hypothesis generation for A/B tests, generative AI for ad creative production at scale. Piloted 5 new channels including podcasts & newsletters; drove Meta Ads & Influencer Marketing at ROAS 3+.
- Built an AI-native growth stack from scratch — automated creative testing pipelines, LLM-assisted hypothesis generation for A/B tests, generative AI for ad creative production at scale.
- Piloted 5 new channels including podcasts & newsletters; drove Meta Ads & Influencer Marketing at ROAS 3+.
AI-based tax software for US freelancers · Fintech · Abu Dhabi
6×leads growth
↓45%CAC
↓40%cancellations
+28%top-tier plan uplift
PM for signup → subscription funnel & web onboarding. Built conversion-optimised webflows, A/B tested hooks, CTAs, pricing UI. Launched membership program + retention tools (financial planner, receipts saver). Owned performance marketing — spend projections, acquisition targets, and A/B testing across paid channels.
- Owned performance marketing — spend projections, acquisition targets, and A/B testing across paid channels.
- PM for signup → subscription funnel & web onboarding.
- Built conversion-optimised webflows, A/B tested hooks, CTAs, pricing UI.
- Launched membership program + retention tools (financial planner, receipts saver).
India's largest Real Money Gaming platform
4×new acquisition
100MMusers reached
25%referral rate
50K+influencers managed
Spearheaded multi-channel acquisition (Referrals, Superstar, FB, affiliates). Built the largest referral program. Created Superstar product feature — managed 50K+ influencers on YT & Telegram, led a team of 7.
- Spearheaded multi-channel acquisition (Referrals, Superstar, FB, affiliates).
- Built the largest referral program — managed 50K+ influencers on YT & Telegram, led a team of 7.
RummyCircle & My11Circle · India's leading Real Money Games
62%YoY revenue ↑
2.3×conversions
$7MM+campaigns managed
Top 3My11Circle in 12mo
Led media planning, creatives & campaign management across 20+ partners. Drove My11Circle from zero to top 3 fantasy app in 12 months. Pan-India campaigns, IPL sponsorships, international sporting events.
- Led media planning, creatives & campaign management across 20+ partners.
- Drove My11Circle from zero to top 3 fantasy app in 12 months.
- Pan-India campaigns, IPL sponsorships.
India's leading media house · Economic Times
+28%readership
8 IPsTimes Litfest, ET Awards, 40U40…
1yrpromoted (earliest among management trainees)
Drove content & marketing for Economic Times; 28% readership increase in FY18–19. POC for ET Panache new markets. Spearheaded 8 major IPs. Promoted in one year — 1 of 2 from 20 Management Trainees.
- Drove content & marketing for Economic Times; 28% readership increase in FY18–19.
- POC for ET Panache new markets.
- Spearheaded 8 major IPs.