Hi, I'm Murali
Digital Marketing Strategist
& Growth Expert
I am a marketing leader based in the UAE with 10+ years across global MNCs and startups. I've scaled two unicorns, led growth at a fintech for US freelancers, and hold an MBA from IIM Bangalore.
Featured Projects
Explore some of my most impactful marketing campaigns and strategies that have driven significant results for businesses across various industries.
Optimizing FlyFin's Off-Season User Acquisition
A strategy to acquire users while tackling seasonlity with limited budgets and at lower CACs
Innovative Expansion in Competitive Markets
Innovative referral & influencer program to drive user acquisition and revenue
Games24x7's Digital Marketing Success
Leveraging performance marketing to achieve unprecedented growth during COVID-19
Driving User Acquisition through Facebook Marketing
Establishing Facebook as a major user acquisition channel for WinZO while maintaining CAC and ROI
Launch and Growth Strategy for My11Circle
Learning from failures & achieving success through innovative marketing and strategic partnerships
Marketing Tools
Proficient with marketing tools that make my life easier and campaigns successful.
Google Ads
Google's Online Advertising Program.
Meta Ads
World's Largest Networking Platform.
TikTok Ads
World's biggest short-video advertising.
Google Analytics
Analyzing website traffic.
App Store Connect
App Store Optimizations.
Google Search Console
Search Analytics & Insights.
Appsflyer
MMP platform and attribution tool.
SEMRush
Keywords Intelligence Tool
Big Query
Data warehouse for valuable insights.
Amplitude
Data, Insights & Product Analytics Tool.
Tableau
BI & Analytics software.
Clevertap
All-in-one customer engagement platform.
About Me
I began my career in manufacturing at Honda before pivoting to marketing post-MBA. Since then, I've led marketing, product, partnerships, and retention across a range of companies and industries.
Across roles, one thing's been constant: I step in where it matters. I call myself a marketing generalist, but really - I do what it takes to move outcomes. Titles are secondary.
Beyond work, I chased my own version of 30under30 - 30 countries before turning 30. Travel gave me perspective. So did a few failures along the way.
What drives me? Solving real problems with sharp teams, a sense of purpose, and the freedom to act with clarity and intent.
Professional Experience
Senior Marketing Manager
Puffy
Sep 2024 - Mar 2025
Responsible for new channel growth in this US based D2C mattress brand.
Head of Performance Marketing
FlyFin AI
Jan 2023 - Aug 2024
Led performance marketing and was the product incharge of webapp at this US based tax app for small businesses.
Senior Growth Manager
WinZO Games
Aug 2021 - Dec 2022
Being part of a lean team at India's largest gaming platform, I looked after performance marketing, affiliate marketing and managed referrals.
Senior Marketing Manager
Games24x7
Jan 2019 - Aug 2021
Led the marketing efforts for two products - RummyCircle and My11Circle at India's second biggest gaming company.
Brand Manager
Bennett, Coleman & Co.
Jul 2016 - Dec 2018
Part of the Brand team in The Economic Times at this media powerhouse.
Executive
Honda Motors
Jul 2012 - May 2014
Line incharge of fuel tank welding, managing a team of 22 associates.
Education
MBA
IIM Bangalore
2014 - 2016
MBA from the leading B-School of India
B.Tech, Mechanical Engineering
VIT University
2008 - 2012
Bachelor of Technology in Mechanical Engineering