Hi, I'm Murali

Digital Marketing Strategist
& Growth Expert

I am a marketing leader based in the UAE with 10+ years across global MNCs and startups. I've scaled two unicorns, led growth at a fintech for US freelancers, and hold an MBA from IIM Bangalore.

Murali Yamsani

Marketing Tools

Proficient with marketing tools that make my life easier and campaigns successful.

Google Ads logo

Google Ads

Google's Online Advertising Program.

Meta Ads logo

Meta Ads

World's Largest Networking Platform.

TikTok Ads logo

TikTok Ads

World's biggest short-video advertising.

Google Analytics logo

Google Analytics

Analyzing website traffic.

App Store Connect logo

App Store Connect

App Store Optimizations.

Google Search Console logo

Google Search Console

Search Analytics & Insights.

Appsflyer logo

Appsflyer

MMP platform and attribution tool.

SEMRush logo

SEMRush

Keywords Intelligence Tool

Big Query logo

Big Query

Data warehouse for valuable insights.

Amplitude logo

Amplitude

Data, Insights & Product Analytics Tool.

Tableau logo

Tableau

BI & Analytics software.

Clevertap logo

Clevertap

All-in-one customer engagement platform.

About Me

I began my career in manufacturing at Honda before pivoting to marketing post-MBA. Since then, I've led marketing, product, partnerships, and retention across a range of companies and industries.

Across roles, one thing's been constant: I step in where it matters. I call myself a marketing generalist, but really - I do what it takes to move outcomes. Titles are secondary.

Beyond work, I chased my own version of 30under30 - 30 countries before turning 30. Travel gave me perspective. So did a few failures along the way.

What drives me? Solving real problems with sharp teams, a sense of purpose, and the freedom to act with clarity and intent.

Professional Experience

Senior Marketing Manager

Puffy

Sep 2024 - Mar 2025

Puffy logo

Responsible for new channel growth in this US based D2C mattress brand.

Head of Performance Marketing

FlyFin AI

Jan 2023 - Aug 2024

FlyFin AI logo

Led performance marketing and was the product incharge of webapp at this US based tax app for small businesses.

Senior Growth Manager

WinZO Games

Aug 2021 - Dec 2022

WinZO Games logo

Being part of a lean team at India's largest gaming platform, I looked after performance marketing, affiliate marketing and managed referrals.

Senior Marketing Manager

Games24x7

Jan 2019 - Aug 2021

Games24x7 logo

Led the marketing efforts for two products - RummyCircle and My11Circle at India's second biggest gaming company.

Brand Manager

Bennett, Coleman & Co.

Jul 2016 - Dec 2018

Bennett, Coleman & Co. logo

Part of the Brand team in The Economic Times at this media powerhouse.

Executive

Honda Motors

Jul 2012 - May 2014

Honda Motors logo

Line incharge of fuel tank welding, managing a team of 22 associates.

Education

MBA

IIM Bangalore

2014 - 2016

IIM Bangalore logo

MBA from the leading B-School of India

B.Tech, Mechanical Engineering

VIT University

2008 - 2012

VIT University logo

Bachelor of Technology in Mechanical Engineering